Latest Stories

• Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy

  2 years ago News

  

  The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [...]

• Middle East to Become the World's Fastest-Growing Ad Market; Microsoft to Unveil "Vision" for AI

  2 years ago News

  

  In today's ExchangeWire news digest: the Middle East's ad market is set to become the fastest-growing in the world; Microsoft is expected to reveal how it plans to integrate AI into its products and services at a special event; and [...]

• Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns.  With a focus on [...]

• The MadTech Podcast Special: Ad Tech Trends & the Data Landscape Across APAC and Beyond

  2 years ago Podcast

  

  In this special episode of The MadTech Podcast, Kristina Prokop, chief operating officer and co-founder of Eyeota, joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question. Together, Kristina and Mariam discuss what a cookieless future could look like [...]

• Ethical Considerations in AI-Driven Advertising: Striking the Right Balance

  2 years ago News

  

  Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values. AI-driven advertising has revolutionised how businesses connect with their [...]

• ShowHeroes’ CTV Innovation Team Drives Green Media Products for CTV

  2 years ago News

  

  ShowHeroes, a global leader in sustainable digital advertising, proudly announces its Green Media Product (GMP) for connected TV (CTV), powered by Scope3, a pioneer in carbon data solutions for the advertising and media industry. This innovative initiative underscores ShowHeroes' commitment [...]

• Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source

  2 years ago News

  

  Yahoo Advertising today (September 20th, 2023) announced the results of its independent audit on Yahoo Backstage by Jounce Media, a leading source for consistent definitions of inventory quality standards. With the audit, Jounce Media has recognised the direct-to-publisher offering as [...]

• Evorra Partners With AppsFlyer to Power Compliant Data Collaboration

  2 years ago News

  

  Evorra, today (September 20th, 2023) announced its data clean room partnership and integration with AppsFlyer, the world’s leading mobile marketing analytics and attribution platform. Through this partnership, AppsFlyer’s data clean room customers will have a greater ability to enrich data [...]

• ID5 Collaborates with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era

  2 years ago News

  

  ID5, the identity solution specialist, today (September 20th, 2023) announced a new collaboration with Microsoft Advertising using Microsoft Monetise, one of the largest supply platforms in the industry.  Microsoft Monetise is now distributing the ID5 ID, the most adopted ID on [...]

• Smile Wanted Confirms its CSR Approach & Launches its "SW ECO" Offer

  2 years ago News

  

  Smile Wanted stands out as the only independent curated marketplace in Europe with 5,000 premium domains and 10 billion ad calls per day. Faced with the ecological transition, advertising and big data technologies need to adapt to new environmental restrictions while [...]