Latest Stories

• The MadTech Sketch: Making Sense Of The Addressable TV Market

  4 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]

• Wunderman Thompson's Kiesse Lamour on Retail Media, EU Law, and Adland’s Carbon Footprint

  4 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Kiesse Lamour, global head of media at Wunderman Thompson Commerce, joins ExchangeWire's John Still and Lindsay Rowntree to discuss the growth of retail media, the upcoming DSA and DMA, and the ad [...]

• Grab Target Profitability by 2024; Optus Must Pay to Replace IDs, Say Australia

  4 years ago News

  

  In today's ExchangeWire news digest: Grab announce they plan to reach profitability by 2024; the Australian government calls on Optus to pay for new IDs for those affected by large-scale hack; and Apple bring NFT trading to the App Store [...]

• DMEXCO 2022: What the Industry Thought

  4 years ago News

  

  Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [...]

• How to Foster a Culture of Sustainable Advertising 

  4 years ago News

  

  In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment. In the global marketing industry, the rising challenge of sustainability translates into an increasing [...]

• Podcasters "Buy" Listens Via Mobile Game Ads; Brands Hurry to Comply with Data Laws

  4 years ago News

  

  In today's ExchangeWire news digest: a report from Bloomberg finds that some podcast networks are acquiring listeners via ads in mobile games that trigger automatic downloads;  brands hasten to become compliant with California's data privacy laws following Sephora's USD $1.2m [...]

• "Be Clever With Your Resources": Thomas Kolster on Sustainability in Ad Tech

  4 years ago News

  

  In this exclusive interview, Thomas Kolster, author of Goodvertising: Creative Advertising that Cares and The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge, discusses how conversations around environmental, social and governance in ad tech [...]

• TikTok May Be Fined Over Children’s Privacy; Attention Alone Overstated, Say IAB Australia

  4 years ago News

  

  In today's ExchangeWire news digest: TikTok could be fined up to £27m after investigation finds they may have breached data protection laws; the IAB Australia finds that the importance of attention is being overstated when it comes to understanding a [...]

• Optus Opposed Privacy Law Changes; Livewire Raises AUD$4.7m

  4 years ago News

  

  In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus opposed privacy law changes Australian telco Optus have repeatedly opposed proposed changes to the federal Privacy Act, claiming that implementing a system [...]

• The Stack: ByteDance Down a Quarter in 12 Months; Schneider Electric Acquires Aveva for £9.5bn

  4 years ago News

  

  This week: ByteDance's valuation drops by 25% in 12 months, Schneider Electric buys Aveva for £9.5bn... Transition seems to have been a key theme across ad tech this week. Video-sharing platform ByteDance saw its value slipped by a quarter to USD$300bn [...]