Latest Stories

• Fionn Hyndman on SVOD, Marketing Analytics, and PandaAds

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, digital consultant Fionn Hyndman joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the APAC SVOD market, the future of marketing analytics, and PandaAds.   APAC sustains its SVOD momentum Will such an explosion in [...]

• Yoav Arnstein Joins Nexta.io's Board of Directors

  3 years ago News

  

  Copenhagen, Nexta.io, an omni-channel advertising platform for publishers, agencies, and market places, welcomes Yoav Arnstein as a member of its board of directors. Yoav, who in his current role  as director of product management at Meta, brings over 15 years [...]

• YouTube to Monetise Shorts for Creators; FTC Probe Amazon-Roomba Bid

  3 years ago News

  

  In today's ExchangeWire news digest: YouTube announce plans to let creators monetise Shorts; Amazon's bid to acquire iRobot comes under scrutiny; and Twitch impose a soft ban on gambling companies.   YouTube to allow creators to monetise Shorts In its latest move to [...]

• Connecting the Dots to Help Publisher Monetisation – Q&A with Loïc Sfiligoi, Pubstack

  3 years ago News

  

  In this exclusive Q&A, Loïc Sfiligoi, co-founder & CEO of Pubstack, discusses the challenges publishers are currently facing when it comes to data and monetisation, and what changes need to be made to help overcome them.   How has the digital advertising [...]

• Why ESG is Vital to the Future of Ad Tech: Q&A with Julie Selman, Magnite

  3 years ago News

  

  As the world faces a reckoning with climate change and a global energy crisis, leaders across industries are evaluating new ways to decrease their carbon footprint and environmental impact. Meanwhile, recent social justice movements have shed light on equity and [...]

• AdKaora & Adgage Strike Exclusive Partnership with Anzu to Bring Intrinsic In-Game Ads to More Advertisers

  3 years ago News

  

  AdKaora, a digital agency specialising in user-centric mobile advertising and proximity marketing, Adgage, a Spanish company specialising in mobile advertising and partially acquired by Mondadori at the end of 2021, and Anzu.io, the world’s most advanced in-game advertising platform, have [...]

• Schneider Electric to Buy Out UK’s Aveva; China Approves New ETFs Within Days

  3 years ago News

  

  In today's ExchangeWire news digest: France's Schneider Electric to acquire UK’s Aveva; Chinese regulators approve new tech ETFs days after they apply for approval; and Spotify launches a new audiobook offering in the US.   Aveva Group agrees to Schneider buyout UK-based software [...]

• Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID

  3 years ago News

  

  ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites,  announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a [...]

• Bidstack Expands US Operation With Major Hire From Adcolony

  3 years ago News

  

  Bidstack, the in-game advertising and video game monetisation platform, today (September 21st, 2022) announces that Jude O’Connor joins the company from AdColony as chief revenue officer.  O’Connor’s appointment signals a significant acceleration of Bidstack’s expansion in the US market. The proven [...]

• Programmatic Trends in APAC: Interview with Rahul Vasudev, Scibids

  3 years ago News

  

  Ahead of the start of ATS Singapore 2022, Rahul Vasudev, managing director, APAC, Scibids, outlines key trends in programmatic from the region, and how artificial intelligence can be used to effectively address market challenges. What are the main trends in programmatic [...]