Latest Stories

• Adform Uncovers Hyphbot Scam; Audience Data Demand Increases

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform identifies massive Hyphbot scam; Increasing demand for audience data; New attribution product by Location Sciences; Ad blocking guide by AOP; Tapad [...]

• After Years of False Starts, True Native Offers Hope: Q&A with Kai Henniges, video intelligence

  8 years ago News

  

  With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder of Swiss mobile video SSP video intelligence, believes that native is the way forward, as it works with existing page [...]

• The Nuances of Education-Tech Publisher Monetisation: Q&A with Brainly & Yieldbird

  8 years ago News

  

  In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for sharing knowledge amongst students, across 35 languages. ExchangeWire speaks exclusively with Przemysław Oborski, business development manager, Brainly, and Bartłomiej Chmiel, [...]

• Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Agencies have struggled to adapt to programmatic; Programmatic rules digital display; and [...]

• APAC Marketers Must Differentiate in Programmatic Landscape

  8 years ago News

  

  In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape. Programmatic had levelled the playing field and created a space in which even [...]

• Why Dynamic Creative Optimisation Matters for 2018

  8 years ago News

  

  Dynamic creative optimisation (DCO) is set to take on a whole new persona. Granted, DCO is nothing new but, as Francis Turner (pictured below), general manager, US and chief revenue officer, ADYOULIKE, explains in this exclusive piece for ExchangeWire, the advent [...]

• China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China programmatic ads to hit £4bn; Tencent online ads grow 48% in 3Q; Advertisers want agencies to [...]

• Email Still Relevant Tool for APAC Marketers

  8 years ago News

  

  Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey to industry detractors who decry the effectiveness of email as a marketing tool. The ad tech vendor launched a suite [...]

• DigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DigiTrust consortium continues to grow; Sizmek and Tapad partner; Triton Digital integrates with AudioTrade; Sojern acquires Adphorus; Drawbridge integrates with The Trade [...]

• The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder

  8 years ago News

  

  What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of the traditional ad server? ExchangeWire speaks exclusively with Victor Wong, CEO, Thunder, who explains that, ultimately, we have to remember [...]