Latest Stories
How DOOH Tech is Evolving and What This Means for Advertisers
Ahead of ATS London 2021, Gavin Wilson, chief revenue officer, VIOOH, discusses the opportunity within programmatic digital out-of-home (pDOOH), and how the medium driving recovery in out-of home following the coronavirus pandemic. During the pandemic, many advertisers turned to programmatic DOOH [...]
Hawk Becomes First Platform on the Market to Integrate Skyrise Data into CTV Offering
Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the Connected TV (CTV) element of its cross-channel offering. Hawk is the only fully multi-channel demand-side platform (DSP) to work in [...]
Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards & Research Awards!
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX awards Europe and IAB Europe research awards. The annual award competitions showcase the very best of [...]
Musk Pledges USD$6bn for Twitter as Tesla Stock Crashes; Meta Introduces Ad Transparency Tools
In today's ExchangeWire news digest: Musk rescinds his intended loans against Tesla stock to fund his takeover of Twitter; Meta introduces new transparency tools around political ads; and the UK government announces a review of Nexperia's takeover of Newport Wafer [...]
END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US
Fashion retailer, END. Clothing, has appointed global digital performance marketing agency Tug to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the [...]
Ciarán O'Kane's 2022 MadTech Predictions
ATS London is moving from its traditional date in September to 14/15 June in 2022. ExchangeWire believes that this reflects a more expansive view for ad tech and martech. After all, why focus on a multibillion-dollar retargeting display segment, when you [...]
Standardisation and Transparency Will be Key to a Bright CTV Future
Ahead of ATS London 2022, Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic, outlines why ensuring transparency and pursuing standardisation will be integral to the future success of CTV. In most European markets, connected TV (CTV) is evolving from broadcaster VOD [...]
IAB Europe AdEx 2021 Study Reveals Double-Digit Digital Advertising Growth Across All Markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that [...]
IAS Signal is Enhanced to Include Total Visibility Dashboard
Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]
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