Latest Stories

• Broadsign Board of Directors Welcomes AMI Entertainment CEO Michael Maas

  3 years ago News

  

  Out-of-home (OOH) marketing technology developer Broadsign today announced that AMI Entertainment CEO Michael Maas has joined its Board of Directors, and will play an influential role in conversations that shape the future of the business. The appointment comes as Broadsign [...]

• Facebook are a Second Time Unlucky as Dismissal is Denied; Didi Face a Surge of Struggles

  3 years ago News

  

  In today's ExchangeWire news digest: Facebook's second attempt to throw out the US Federal Trade Commission's (FTC) lawsuit is denied; Didi Chuxing have begun initial discussions with the Hong Kong Stock Exchange about going public, according to reports; and Lootex [...]

• KKCG’s ARICOMA Group Acquires Ad Tech and Martech Development Company Clearcode

  3 years ago News

  

  ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]

• Predictions 2022: Retail Media & Super Apps

  3 years ago News

  

  In the twelfth article in ExchangeWire's 2022 Predictions series, we speak to a host of industry experts to discover what this year has in store (if you'll pardon the pun) for the retail media industry and for social commerce, including [...]

• Take-Two Buy Zynga in Hefty Deal; European Parliament Violate GDPR

  3 years ago News

  

  In today's ExchangeWire news digest: Take-Two Interactive have agreed to buy all of the outstanding shares of FarmVille developer Zynga in a cash-and-stock deal; the European Parliament have been reprimanded for breaching GDPR regulations; and Apple have submitted plans to [...]

• Xaxis and IAS Raise Awareness for a Fashion Brand by Using Context Control Targeting

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all within a short [...]

• Kao Appoints the7stars to Handle UK Media Planning and Buying

  3 years ago News

  

  Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]

• ID Wars: The Battle for Contextual 2.0

  3 years ago News

  

  In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]

• Paytm Shares Plunge to Rock Bottom; The New York Times Agree to Purchase The Athletic

  3 years ago News

  

  In today's ExchangeWire news digest: Shares of Paytm have dropped 6% to a record low, from ₹1,226 (£12.2) to ₹1,155 (£11.5); The New York Times announce they have agreed to purchase The Athletic for USD$550m (£405.1m); and Sega executives re-consider [...]

• Predictions 2022: Publishers & First-Party Data Part 2

  3 years ago News

  

  In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry figures about what's in store for publishers and first-party data this year.   Publishers will focus on facilitating well-informed consent, conveying the [...]