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  • Mobile User Habits Have Evolved from Goldfish to Ravens

    News

    Since the start of the mobile revolution, our concentration spans have decreased from 12 to 8 seconds – scientists link this change to the rise of mobile phones and their proliferation in daily life. That’s not only shorter than any [...]

  • Digital Reimagined: Context & Predictability in Location Targeting

    News

    Location targeting is experiencing a coming of age. The technological capabilities and marketers’ execution of location-based campaigns have evolved from a somewhat scattergun approach to strategic, measurable, performance-based marketing. In this piece, ExchangeWire reflect conversations that took place at a [...]

  • Key Pitfalls APAC Marketers Should Avoid as Programmatic Grows

    News

    So, programmatic has garnered growing interest from marketers in this region, but how should they begin their journey and are they approaching it the right way? In this week's industry piece, Vincent Niou, Essence's Asia-Pacific senior programmatic and partnerships director, [...]

  • How Does Digital Advertising Really Impact FMCG Brand Sales?

    News

    Digital advertising has long promised accountability, but for most FMCG advertisers, tying digital adverts to product sales has been elusive. Writing exclusively for ExchangeWire, Michael Greene, VP of product strategy, AudienceScience (pictured below) asks, what impact does digital advertising really have on the [...]

  • 60% of Argentinian Digital Agencies Expect Growth in 2017; Ogilvy Brazil Have a New President

    News

    In this week's LATAM roundup, three stories: more than half of Argentinian digital agencies are optimistic about their financial results this year, according to a local survey by Interact; Ogilvy Brazil appoint Fernando Musa as their new president, after 20 [...]

  • Acceptable Ads Komitee von Eyeo; Rückgang der Adblocker-Rate

    News

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Erster Einblick in die Zusammensetzung des Acceptable Ads Komitees von Eyeo; Weniger Adblocker im Einsatz; Mobile Ad Spend in Deutschland steigt; Havas startet Adcity in Deutschland; [...]

  • What's the Value of a Publisher's Inventory & How Does It Facilitate Buyers' Needs?

    News

    How does a publisher value its inventory and select the best partners to work with to facilitate the needs of the buyers? In the latest chapter of the serialisation of The Programmatic Handbook, published by the IAB UK, Andrew Hayward-Wright, programmatic solutions [...]

  • New CEO for Rubicon Project; Sky Pushes Programmatic Platform

    News

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Addante stepping down as Rubicon's CEO; Sky expand AVx platform; OpenX give more insights into publisher pages; Integrations for The Trade Desk; [...]

  • Algorithms Crossing the Divide: Can Machines Predict When You Will Fall in Love?

    News

    Are machines taking over the world? Are robots making all our decisions for us? From politics to the economy, the automation debate is seeping into every walk of life. Ahead of AdWeek Europe, Gavin Johnson, UK commercial director, AOL asks [...]

  • DIMA: Not Just Another Diversity Event!

    News

    ExchangeWire are proud to announce a partnership with the Diversity In Advertising and Marketing Summit (DIMA), which takes place in London on 4 & 5 April. The event is aimed at people who work at agencies, media owners, tech providers, and [...]

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