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Make the Right Impression: A Field Guide to DCO
Dynamic Creative Optimisation (DCO) is a powerful tool that actually allows programmatic targeting to be as impactful as possible, with the right creative for the right person. However, the data that is fed in to deliver the perfect creative execution [...]
Five Common Pitfalls APAC Brands Make in Programmatic
While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has enabled companies here to study and gain from the experience of their counterparts in Europe and US. In this industry [...]
Current Viewability Standards Don’t Equate to Effectiveness: Q&A with Meetrics & Platform161
Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level. The integration of Meetrics' Ad Attention Solution into the Platform161 DSP means that for the first time ever it's possible [...]
Brazil E-commerce Shows Impact of Economic Downturn; Smartphones Penetration Doubles in Brazil
In this week’s LATAM Roundup: eMarketer’s numbers about Latin American e-commerce shows that the Brazilian market will feel an impact of its poor economic situation, growing less than expected; Smartphone’s penetration in Brazil doubles from 19% to 40%; and, finally, [...]
It's R.I.P for SSPs: Here's Why
SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory and the DSPs and exchanges fielding its demand, allowing publishers to achieve maximum yield. However, argues Scott Braley (pictured below), [...]
Pinterest Video Ads; Lotame Unlocks Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP [...]
Eagles vs Drones: Why Mobile Marketing is Looking Back to Go Forwards
The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too. In this piece, Rob Blake, General Manager EMEA, Pocketmath (pictured below), draws comparisons between tackling [...]
How Biometrics in Fintech Can Bring a Different Angle to Using Biometrics in Advertising
In a slight removal from ExchangeWire’s habitual coverage of ad tech and martech, we take a brief visit into the world of fintech, where we learn how biometrics is changing the banking industry, but it isn’t the silver bullet that [...]
Online Olympic Content; Improving Omni-channel Shopping Experiences
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online Olympic content; Improving omni-channel shopping experiences; Growth of online video [...]
Programmatic Native Needs a ‘Me Too’ Approach to Measurement
How do you effectively measure the effectiveness of native advertising? When posing such a question, you first have to consider the breadth of native across platforms and devices and how such activity is planned. Francis Turner (pictured below), UK managing director, [...]
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