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  • Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL

    News

    Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France & Benelux, ONE by AOL, ExchangeWire were keen to understand the strategy behind AOL's ongoing platform [...]

  • Impression Tracking: Measuring the True Impact of Display Advertising

    News

    Understanding the true value of display advertising isn’t always straightforward. Despite the different measurement options available, such as click-through and view-through, these metrics can be inadequate when it comes to telling the true story of what role an ad has [...]

  • 33% of US Marketers Expect Budgets to Rise; Mobile Devices & Networks Will Have Biggest Impact on Marketing

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketing budgets to rise; Customer experience rules; and UK retailers [...]

  • Playable Mobile Ads Reap Rewards: Q&A with Jeff Marshall, CEO, CrossInstall

    News

    In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads are an important part of this, with 224 billion apps predicted to be installed this year. With such high competition, [...]

  • India to Spend £5.24bn on Ads; ANZ Marketers Slower to Tap New Tech

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India to spend £5.24bn on ads; ANZ marketers slower to tap new tech; Asia consumer behaviour differs [...]

  • Mobile Ads & Private Marketplaces Take Centre Stage in AU

    News

    Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces. With its ad tech market among some of the world's most matured and [...]

  • Now & Next: TV

    News

    Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]

  • Publishers Have Big Dreams: Q&A with David Pironon, Sales & Ops Director, Smart AdServer

    News

    The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation of programmatic, ExchangeWire speaks with David Pironon (pictured below), director of sales and operations, Smart AdServer, about publisher monetisation and [...]

  • Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness

    News

    Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can't be [...]

  • Is It the End of the 'Anonymous' Internet?

    News

    With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel discussion on the topic of 'Bridging the Cross-Device Gap'. Here, Hendricks explains how the 'freemium [...]

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