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Eastern European Tablet Market Continues to Grow; Programmatic Ad Spend in US
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: the majority of ANA marketers have made programmatic buys; Eastern [...]
Are You in Danger of Building a 'Frankenstack'?
Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer for those considering shifting their media buying activity in-house. But how can brands make a technology stack work for them [...]
APAC Must Start Talking About Ad Blockers
Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a bigger conversation about the issue before consumers catch up. In regions such as the US and Europe, conversations about ad [...]
Header Bidding: Throwing the Baby Out with the Bathwater?
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA, IPONWEB, about the rise and rise of header bidding, where publishers need to be vigilant to [...]
Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting. However, accountability for the veracity and performance characteristics of DMP audiences should be as important [...]
Difficult to Convert Handshakes to Digital Buying: Q&A with Fred Dumeny, Director, Ooyala
With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about the challenges within digital advertising; focussing especially how the industry is tackling issues of ad blocking, ad fraud, and viewability, ahead [...]
A Third of Brazilians Don’t Pay Attention to Mobile Ads; Digital Cable TV Rise in LATAM
This week's LATAM Round Up brings details of a survey that measured the impact of ads on different audiences and found out that almost half of Brazilians never interact with mobile campaigns; numbers from the TV market in Latin America, [...]
Helping to Dispel the Misnomer of the Ad Tech Tax
On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of programmatic ad technology services during a bid request or response to be broken down, providing greater transparency. Transparency is a sore [...]
High-Value App Users Represent Smallest User Base, But Drive Most Revenue
A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of the user base. The 'State of Mobile Acquisition' report uncovered activities of high-value users within apps, which are users who have [...]
RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners with Le Figaro; Moat uses funding for developing new metrics; [...]
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