Latest Stories

• Goldbach Germany Partners with Hivestack

  5 years ago News

  

  Leading global programmatic digital out of home (DOOH) ad tech company Hivestack, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange. With this [...]

• PubMatic Files for USD$75m IPO; Harbr Raises USD$38.5m

  5 years ago News

  

  In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has [...]

• IAB Europe Releases a Guide to Programmatic Out of Home Advertising

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Programmatic Out Of Home (OOH) Advertising Guide’ which examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations [...]

• CPRA Gets the Vote; Amazon Under New EU Investigation

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers' data; the EU Commission launches [...]

• ExchangeWire In-House: CNAME Cloaking, Nielsen, and the EU vs. Amazon

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O’Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   - Apple’s latest iOS update (iOS 14) is set [...]

• Australian Consumers Looking for Festive Feel-Good Factor from Advertisers This Christmas

  5 years ago News

  

  Australians are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising company Unruly, which looked at Australian consumers’ attitudes, emotions and buying behaviours ahead of this year’s festive [...]

• ‘The State of Digital Identity’: ID5 launches survey to grasp the future of identity

  5 years ago News

  

  ID5, the independent universal ID solution for digital advertising, has released a survey on 'The State of Digital Identity' to understand how the digital advertising industry is preparing for a cookie-less future. The survey aims to analyse responses by gathering [...]

• Adverity Joins Official Twitter Partner Program

  5 years ago News

  

  Adverity, a leading force in marketing data intelligence, today announced its partnership with Twitter as part of the Twitter Official Partner Program. The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and [...]

• Winter Adtech Virtual Event: Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive Announce Virtual Advertising and Media Festival

  5 years ago News

  

  Following the success of the Summer Adtech Virtual Event hosted at the beginning of July, Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive come together to organise the festival’s second edition. The "Winter Adtech Virtual Event" will be held from [...]

• Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership

  5 years ago News

  

  Video advertising platform Unruly today announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video [...]