Latest Stories

• Facebook Threatens Ban of News Content in Australia; US-TikTok Deal Close to Completion

  5 years ago News

  

  In today's ExchangeWire news digest: Facebook Australia states it will block news from its platforms in response to the ACCC's new code; ByteDance is reportedly close to reaching a deal for a US takeover of popular video app TikTok; and [...]

• ExchangeWire & TheGamingEconomy on Epic Games vs Apple; Facebook News Expansion; GroupM's 'Global Marketing Monitor' Insights

  5 years ago Podcast

  

  On this week's episode of The MadTech podcast, team edition, Rachel Smith and Lindsay Rowntree are joined by fellow WireCorper, Mat Broughton, editor of TheGamingEconomy. They discuss the continuing developments and the latest court ruling on the fight between Epic [...]

• Facebook Moots iOS 14 Audience Network Shutdown; Mightyhive Merges with Brightblue

  5 years ago News

  

  In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming [...]

• Adapt or Die: 7 Things Inflight Advertising Can Learn From TV Broadcasters

  5 years ago News

  

  Few industries remain untouched by COVID-19, but travel has been hit particularly hard by the global pandemic. Now, as the world begins to re-emerge from lockdown, it's time for the travel sector to get back in action and look for [...]

• Unruly Data Uncovers UK Consumer Attitudes Towards CTV During COVID-19

  5 years ago News

  

  Research Finds CTV More Effective at Driving Key Consumer Behaviours   77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free  57% Plan To Reduce Amount They Pay For TV  Video advertising platform Unruly today (26th August) released a study that investigates consumer attitudes and [...]

• MGID Partners with Opera Ads to Expand Reach for Advertisers

  5 years ago News

  

  MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to [...]

• OnAudience.com Introduces Over 300 Million Profiles of Mobile Shoppers

  5 years ago News

  

  OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers to reach over 300 million profiles of mobile shoppers across the world. According to eMarketer, more than two-thirds of US digital [...]

• Impact Acquires ACTIVATE Influencer Marketing Platform

  5 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign [...]

• Google Expected to Launch Default "Heavy Ad" Blocker; Facebook to Pay France Back-Taxes

  5 years ago News

  

  In today's ExchangeWire news digest: a new default setting that will block "heavy ads" from Chrome is expected to be released by Google; Facebook has reached an agreement with French authorities to pay $125m in back-taxes; and Seven West Media [...]

• IAS introduces ‘Context Control’ to Gives Advertisers True Control of Digital Ads Context

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today (24th August) announced the launch of ‘Context Control’, a sophisticated new suite of brand safety and suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic [...]