Latest Stories

• Clear Channel Brings Smart Billboards to Europe; AANA and Ad Standards Merge

  5 years ago News

  

  In today's ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its RADAR offering to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital [...]

• Placements.io Selected for Blavity Inc.'s Direct and Programmatic Revenue Management

  5 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, is announcing a new client partnership with Blavity, Inc., the media tech company and home to the largest network of brands specifically serving multicultural millennials. Blavity, Inc. selected Placements.io [...]

• White Ops Grows its UK Presence Following Worldwide Growth in Cyberattacks

  5 years ago News

  

  White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, is expanding into the UK following a highly successful funding round in May by Goldman Sachs Merchant Banking Division and ClearSky Security. White Ops protects customers [...]

• Microsoft Reportedly in the Lead to Rescue TikTok; COVID Sees UK Lose £1.1bn in Ad Spend

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: ByteDance and Microsoft are reportedly working on a deal to salvage TikTok in the US; UK ad spend drops by [...]

• The ExchangeWire Team on Microsoft's TikTok Bid, ACCC vs Google, and NYT's Q2 Results

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s own Ciaran O’Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech. In this week’s episode: - Microsoft has confirmed that they are in discussions with ByteDance to acquire [...]

• PubMatic's Omnichannel Expansion Boosts Revenue in H1 2020

  5 years ago News

  

  Premium digital technology company PubMatic today announced a year-over-year 7% increase in revenue for the first half of 2020, demonstrating that the company is well-positioned for future growth despite the impact that COVID-19 has had on advertising. The company’s Q2 [...]

• US Sets Out Plans for Chinese-Free 'Clean Network'; Microsoft Moves Closer to TikTok Deal

  5 years ago News

  

  In today's ExchangeWire news digest: Mike Pompeo outlines plans to further reduce China's presence in US cyberspace; Microsoft is reportedly on track to take over TikTok's US operations; and Australia sees TV ad revenue fall, but remains optimistic about recovery.   US [...]

• Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes

  5 years ago News

  

  Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme.   The World [...]

• It’s Time to Turn Reaction into Action: Industry Figures Respond to IPA Bellwether Q2

  5 years ago News

  

  Over halfway through one of the strangest and most volatile years in recent history, and there are still plenty of challenges ahead for the ad industry. The IPA Bellwether report for Q2 2020 makes this clear, particularly with the notable [...]

• EU Probes Google's Fitbit Bid; Twitter Prepares for FTC Fine

  5 years ago News

  

  In today's ExchangeWire news digest: the EU launches an antitrust investigation into Google's bid for Fitbit; Twitter reveals it could be facing a fine from the FTC over its handling of user data; and a group of US lawmakers urge [...]