Latest Stories

• Magnite Appoints Johannes Paysen as New Managing Director, Central Europe

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the appointment of Johannes Paysen as its new managing director for Central Europe. An industry veteran with over 20 years of experience, Paysen joins Magnite from [...]

• Does Reality Scare You Too? A Publisher's Perspective on Current Brand Safety Measures

  5 years ago News

  

  2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]

• Adverty Continues Rapid Expansion with Appointment of Global Director of Business Development

  5 years ago News

  

  Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as director of business development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC [...]

• FCC Affirms Net Neutrality Repeal; IAB Europe Issues New Response to DPA TCF Report

  5 years ago News

  

  In today's ExchangeWire news digest: the FCC affirms its decision to repeal the net neutrality rules in a 3-2 vote held last Tuesday; IAB Europe's CEO issues a more detailed response to the DPA's report that its Transparency and Consent [...]

• MetaX Software Makes ProXXIma Debut; ACCC Publishes Digital Platform Dominance Report

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: MetaX Software makes its debut at Brazil's ProXXIma, where it discusses the opportunity offered by CTV; the ACCC publishes its [...]

• The MadTech Podcast Special: Consumer Control and Consent

  5 years ago Podcast

  

  In addition to our regular MadTech podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.   Our latest MadTech Podcast Special explores consumer control and consent in a post-cookie, post-IDFA [...]

• Total Media Launches BritBox’s Spitting Image with Picnic Media's 'Swipe Right' Format

  5 years ago News

  

  Streaming service BritBox has worked with Total Media and Picnic Media to drive subscriptions via an entirely new mobile ad format called Swipe Right. Inspired by dating apps, the ‘Swipe Right’ format was used for Spitting Image’s revival earlier this [...]

• Ogury Launches Thumbnail Ad, the First Non-Fullscreen Format Built Specifically for Mobile

  5 years ago News

  Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile. Ogury is the first to market with Thumbnail Ad in-app. The discrete ad format appears in a precise [...]

• DoubleVerify Raises USD$350m; Apple Sued by French Advertisers

  5 years ago News

  

  In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

• Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager [...]