Latest Stories

• SimilarWeb Raises USD$120m; US Senate Democrats Seek Local News Protections

  5 years ago News

  

  In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]

• Omnichannel DSP Sage + Archer Partners With Hivestack to Further Scale Programmatic DOOH To Advertisers Across Europe

  5 years ago News

  

  Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced a new partnership with Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform. This partnership allows brands and media buyers utilising Sage [...]

• COVID-19 Sees Half of UK Marketers Planning to In-House Digital Capabilities

  5 years ago News

  

  A new report from digital marketing in-housing specialist, Serpico by Croud, conducted by global research house Censuswide, has today revealed the effects of the pandemic on businesses’ plans to in-house digital marketing capabilities. Serpico surveyed 210 senior digital marketing decision-makers in [...]

• iHeartMedia to Acquire Voxnest; Rokt raises USD$80m

  5 years ago News

  

  In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to [...]

• Infographic: Getting Started for a World Without Third-Party Cookies

  5 years ago News

  

  The removal of third-party cookies is set for early 2022. District M has launched an infographic that explores how to get ready for a world without cookies. This change, announced by Google, is scheduled for early 2022 and will impact [...]

• Clearcode Creates R&D Lab to Fuel Innovation and Solve Technical Challenges

  5 years ago News

  

  Leading ad tech and martech development company, Clearcode, has announced the creation of its R&D Lab to further help companies build innovative advertising and marketing technologies, and solve the many technical challenges facing the industries. Since 2009, Clearcode has been partnering [...]

• MetaX Software highlights Connected TV opportunities at ProXXIma 2020

  5 years ago News

  

  With more and more people consuming content via streaming, customer behaviour is changing dramatically during the pandemic. The large screens of TVs have been gaining even more relevance, which has helped to accelerate the popularisation of advertising on Connected TVs [...]

• Impact announced as Content Partner at PI LIVE Global 2020

  5 years ago News

  

  Impact is proud to be announced as an official content partner at the upcoming PI LIVE Global taking place on the 27th - 30th October. This year marks the first time the hotly anticipated event goes virtual, but attendees can [...]

• Commercial Leader Saint Betteridge Joins Picnic Media

  5 years ago News

  

  Commercial leader, Saint Betteridge, has joined leading premium mobile ad formats company, Picnic Media, as commercial director. Betteridge joins to help Picnic clients deliver unique and high-impact, social-style ad formats on a unique marketplace of the highest quality mobile inventory [...]

• Alibaba Gains Majority Stake in Sun Art; TCF Not GDPR Compliant, Says DPA

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Chinese holdings giant Alibaba acquires a majority stake in supermarket chain Sun Art Retail; the EU's data supervisor, the Belgium-based [...]