Latest Stories

• DTCs Fuel Ad Demand; US Scatter Broadcast Pricing Falls

  5 years ago News

  

  In today's ExchangeWire news digest: DTCs are driving demand for ad inventory, bringing some respite to publishers; spend on scatter TV ad slots declines across US broadcasters; and Sky inventory is added to NBC Universal's One Platform.   US DTC ad demand [...]

• The MadTech Podcast Special: Connected TV - Realising The Opportunity

  5 years ago Podcast

  

  In addition to our regular weekly podcast, we've launched The MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes.  Our first series focuses on CTV, and the [...]

• Zeotap Named "Cool Vendor" By Gartner

  5 years ago News

  

  Zeotap, a leading customer intelligence platform, has announced that it has been included in the 2020 Cool Vendors In Advertising Report 1 by Gartner. “We consider our recognition as confirmation of our mission to empower companies to unlock the power of [...]

• OOH Sees Recovery in Australia; Programmatic Demand Shifts from Linear to CTV

  5 years ago News

  

  In today's ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards CTV from linear; and Disney Advertising Sales opts for virtual video pitches to media agencies.   OOH sees recovery in Australia Out-of-home (OOH) [...]

• Facebook Risks MRC Accreditation; ISBA Study Reveals Programmatic Supply Chain Flaws

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Facebook is warned that it could lose its MRC accreditation due to insufficient ad metrics; ISBA release a study on [...]

• Xandr's Daniel Clayman on Brand Safety, Revenue Diversification, and ISBA's Programmatic Report

  5 years ago Podcast

  

  On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree speak to Daniel Clayman, VP & managing director, Northern Europe, Xandr, about the latest news in ad tech and martech.  On this week's episode: - As brands continue [...]

• IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. The guide, which has been developed [...]

• APAC Media Expected to Have Fastest Recovery; S4 Updates Q1 Trading Report

  5 years ago News

  

  In today's ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other region; S4 Capital releases an updated Q1 trading performance report; and Discovery reserves prediction as it sees Q1 revenues fall.   APAC [...]

• First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post

  5 years ago News

  

  Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts [...]

• ISBA Programmatic Study Reveals Flaws in Supply Chain; Kinesso Launches Matterkind

  5 years ago News

  

  In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView.   ISBA programmatic study reveals flaws in [...]