Latest Stories
As the Homepage Starts to Flounder, Publishers Need to Look to Social Influencers
Can publishers expect to rely on the same volumes of homepage traffic that they historically enjoyed? With readers discovering content in new ways, particularly through the likes of social media, is the traditional homepage on the decline? If this is [...]
Succeed as a Woman in Technology? This Girl Can
Women in technology; women in STEM fields; women in ad tech; women in advertising – whichever way you cut the numbers, they reflect a set of industries that remain remarkably male-dominated. The needle is moving and there is no shortage [...]
Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic [...]
'Cost Per Second' Takes Viewability to the Next Level: Q&A with Paul Kelly, Parsec Media
What is a cost-per-second buying model and what value can time-based buying offer an advertiser? ExchangeWire speak with Paul Kelly (pictured below), recently appointed as commercial director, UK and EMEA, Parsec Media, about his new role and the growth and [...]
What APAC CMOs Want from Their Agencies
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner, Rahul Vasudev, MediaMath's Asia-Pacific managing director, highlights what marketers want from their agencies and how [...]
Programmatic Direct is Taking Over
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by nearly 500%. Similarly aggressive trends are predicted pretty much all over the world. The single [...]
Latin America 4G Connections Up By 121%; Brazil Reaches 75M Smartphone Users
In this week's Latin America Round Up: 4G connections in Latin America grow by 121%, twice as much as the global rate; Brazil reaches 75 million smartphone users, where one out of four minutes spent online is on social media; Blasting [...]
Adition und Tisoomi kooperieren; Partnerschaft für adsquare und AOL
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adition und Tisoomi vertiefen Kooperation; adsquare und AOL; und AppNexus stellt SSP für Goldbach. Adition und Tisoomi bauen Zusammenarbeit aus Adition will auch Adblocker-Nutzer ansprechen. Dazu integrierte der Adserver im vergangenen [...]
Getting Ahead of the Game: Why & How Publishers Should Use Header Bidding
The top priority for publishers today is maximising revenue from their ad inventory. Techniques such as header bidding are making this possible; and while the concept itself isn’t brand new, adoption is on the rise as more publishers begin to [...]
PubMatic Extend Header Bidding; Mobile Ad Network Ranking
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer Performance Index; Ericsson test mobile ad platform; YOC add subtitles to Facebook autoplay ads; adsquare [...]
Popular Tradertalks
Latest Posts
-
The Stack: Big Tech at Legal and AI Crossroads -
AI and Attention to Make Headlines at ATS Singapore 2025? -
Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy -
Screened Out: OpenAI, Hardware and the Future of Ad Tech -
Digest: Meta Planning to Fully Automate Ad Creation; Big Tech Under Legal Pressure
Follow ExchangeWire