Latest Stories

• Facebook Have New Ad Agencies Director LATAM; Nizan Guanaes is Back In DM9

  8 years ago News

  

  This week’s LATAM Roundup brings the following news: Facebook announce Maren Lau as their new Ad Agencies Director in Latin America, leading the relationship with agencies across the region from the HQ in Buenos Aires, Argentina; Nizan Guanaes is back to DM9 [...]

• Retail Media Group gegründet; RTL beteiligt sich an Q division

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Retail Media Group startet; Mediengruppe RTL erwirbt Beteiligung an Q division; mediascale gewinnt BurdaForward für natives Advertising; und 1plusX eröffnet DACH-Büro. Retail Media Group bündelt “Datenschätze” [...]

• Is Facebook Really 'Connecting the World'?

  8 years ago News

  

  Facebook’s mission (quoted on the company's Facebook page) is: "To give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in [...]

• AppNexus Partners with Index Exchange; New Data Hub at Sizmek

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek Data Hub; Rubicon Project team up with Tapad; Partner Solutions Program at Ooyala; and New CRO [...]

• Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data

  8 years ago News

  

  In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the rise of artificial intelligence, and how this impacts the changing role of the marketer. This episode [...]

• Google Removing Third-Party Pixels from YouTube Will Hit Video Strategy Management

  8 years ago News

  

  On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google's Inside Adwords blog, mean [...]

• Paid Search on the Up; Falling Media Costs Across iOS & Android

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Falling media costs across iOS and Android; Dated martech integration; [...]

• Facebook Test Messenger Ads in TH & AU; China See Lower Search Ads Growth

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Facebook test Messenger ads in TH & AU; China see lower search ads growth; Dentsu buy out [...]

• Playing Cupid with Chatbots & Image Recognition

  8 years ago News

  

  Not long ago, brands would not have believed they would need to consider chatbots as part of their marketing strategy; but with their exponential growth and with messaging apps entrenched within our daily lives, such is the world we now [...]

• 12 Things to Look for When Choosing a DMP

  8 years ago News

  

  If you're looking to invest in a data management platform (DMP), it can be a daunting prospect. Available options vary wildly and fundamental to your search is understanding your goals and objectives right from the very start. Alex Sibois (pictured [...]