Latest Stories

• Mexican Fund Pedralbes Invests £1.6m in Logan; Abril Announces E-Commerce Marketplace

  9 years ago News

  

  This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes Partners to expand their mobile ad targeting operations in the region; Abril Group launch an e-commerce marketplace with items curated [...]

• Refined Labs wechselt Besitzer; Neustar investiert in Europa

  9 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört Visual IQ; Sven Bagemihl wird Geschäftsführer für Neustar Deutschland; Süddeutsche Zeitung gegen Adblocker; und Vier Fragen an Thomas Bindl, Refined [...]

• The Power of Publisher Data

  9 years ago News

  

  In the latest column by Daniel Spears (pictured below), programmatic director, Guardian News & Media for ExchangeWire, Spears writes about how, as a publisher on the buy-side, the power of audience data is an invaluable asset versus overreliance on sometimes [...]

• AT&T Buys Time Warner; Criteo Launch Predictive Search

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; [...]

• Alphabet's Earnings Beat Analyst Forecasts

  9 years ago News

  

  Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while there were also increases in revenue for its ‘Other Bets’ segment. Financial Highlights  “We had a [...]

• Redefining Transparency in Digital Media

  9 years ago News

  

  The rapidly expanding influence of technology in the media and advertising space has promised to usher in a new age of transparency from all those involved in media and data execution: agencies, media, and tech partners. As Ryan Kangisser (pictured [...]

• Marketers Have the Appreciation of the C-suite; Video’s Viewability Comes Out on Top

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketers have the appreciation of the C-suite; Video’s viewability comes [...]

• The Role of Data, Real-time Optimisation & Measurement in your Content Marketing Strategy

  9 years ago News

  

  As brands continue to realise that the rules of engagement have changed, they are searching for new ways to create impactful connections with their consumers. For most marketers, this is happening through content. But, as John Ferber, chairman, Bidtellect points out, what [...]

• Cross-Screen Campaigns Critical for Asian Marketers; Alibaba Expected to Grab 10.9% of Global Mobile Ads

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Cross-screen campaigns critical for Asian marketers; Alibaba expected to grab 10.9% of global mobile ads; IAB AU [...]

• 3D Audio: The Linchpin of VR & the Future of Entertainment

  9 years ago News

  

  Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable of telling complex stories with deep emotional resonance for the audience. In this op-ed by [...]