Latest Stories

• Dynamic Creative Optimisation: Talkin’ About an Evolution

  9 years ago News

  

  In our latest column from the IAB’s Display Trading Council, Jez Fawcett, international head of product, Rocket Fuel and Mathew Downs, programmatic services EMEA, Yahoo, share with ExchangeWire the power of Dynamic Creative Optimisation and why, while no longer a new technique, [...]

• Independent Measurement is Critical for Advertiser Confidence: Q&A with Imran Khan, xAd

  9 years ago News

  

  Digital attribution implemented and utilised successfully is oft talked about, yet seldom seen. Are we, as an industry, starting to take measurement seriously and utilise the data we have at our fingertips effectively? Imran Khan (pictured below), head of programmatic, [...]

• Vivo Launch Video Streaming Service; Brazilian Brand Blocked for Using WhatsApp for Ads

  9 years ago News

  

  This week’s Latam RoundUp brings the following news: the giant telco Vivo launch their own video streaming services, Studio +, in partnership with the French company Vivendi and Universal Music, filled up with original series made exclusively for mobile; Brazilian beer company Kaiser [...]

• Facebook geht vor Gericht; Neues Advertiser Center für YieldKit

  9 years ago News

  

  ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook geht gegen Datenschutzanordnung vor Gericht; YieldKit Advertiser Center; Burda baut AdTech Factory aus; und Deutschland auf Platz 3 in Viewability-Vergleich. Facebook [...]

• Is it Make or Break Time for UK Publishers?

  9 years ago News

  

  The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of ad revenues and the increasing dominance of the duopoly of Facebook and Google in the digital market. The News Media [...]

• Naspers Sells Allegro; Armis.Tech Launches in France

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital [...]

• A Picture Is Worth a Thousand Words: Q&A with Ed Preedy, MD Europe, GumGum

  9 years ago News

  

  Images are taking up an increasing amount of user attention on the web, with many platforms catering to a consumer desire for 'snackable content'. Ed Preedy (pictured below), managing director of Europe, GumGum, explains to ExchangeWire how the image-centric nature of the [...]

• ATS Tokyo Puts Focus on Quality & Ad Engagement

  9 years ago News

  

  Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user engagement – both of which are showing signs of deterioration. The digital era, alongside the ability to buy media programmatically, [...]

• Data & Creativity Are Like Two Weights on a Scale: Q&A with Claudia Collu, CCO, MainAd

  9 years ago News

  

  Dynamic creative assumes the amalgamation of data and creativity; but how much is that actually the case? Is dynamic creative being effectively implemented by advertisers and how can it be best put to use? Claudia Collu (pictured below), chief commercial [...]

• Slipping Footfall; Trust Issues Over Data

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Slipping footfall; Trust issues over data; Millennials drive online travel bookings; [...]