Latest Stories
UK Ad Spend Reaches Record High of £9.42bn in First Half of 2015; US Accounts for 54% of Global Programmatic Spend
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad spend reaches record high of £9.42bn in first [...]
xAd & Rubicon Roundtable Demands All Parties Unite to Transform Programmatic Advertising Through Data Accuracy & Transparency
This Tuesday, our very own Rebecca Muir, chaired the Programmatic Roundtable hosted by xAd, the global location marketplace, in partnership with online advertising firm, Rubicon. Attended by leaders from agency trading desks, publishers, media owners, demand side platforms such as [...]
A German View of Programmatic
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland argues for the latter. Each year Germany hosts dmexco, the world’s largest digital marketing conference, boasting [...]
comScore Launches Mobile Audience Metrics in Indonesia; Dentsu Aegis Buys Out India's Fountainhead
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: comScore launches mobile audience metrics in Indonesia; Dentsu Aegis buys out India's Fountainhead; Blis eyes China market [...]
Yahoo! & AOL Kick Off Q3 2015 Earnings With Positive Results
Yahoo! Inc. (NASDAQ: YHOO) yesterday (October 20, 2015) reported results for the quarter ended September 30, 2015. Search and Display revenue grew year-on-year, however, overall company revenue suffered. Mobile revenue now represents almost one quarter (24%) of total revenue. Verizon (NYSE: [...]
Early Adopters See Success With 'Moment Marketing'
Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity in real-time based on what happens during each game. This is known as 'moment marketing'. Earlier this week, TVTY's Antoine de Kermel, MD [...]
Data Protection Law Advances in Brazil; Dentsu Acquires Pontomobi
This week’s LATAM RoundUp brings these stories: a Brazilian data protection law is approved in the first stage of voting and can change the way online companies operate in the country; e.Bricks, mobile advertising company that is part of RBS [...]
Commoditisation is Cannibalising Differentiation
Hardly a week goes by in ad tech land without news of a partnership or acquisition as companies battle to build the ultimate end-to-end technology stack. In this piece, we explore whether the buy side/sell side divide still exists, how [...]
Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital Ad Ratings for Europe; Mobile CPMs are rising; Facebook goes for Youtube; BidSwitch welcomes new [...]
Will Google’s Customer Match Make Hash of Traditional SEM?
Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind you, says Dave Hendricks, president and managing director of LiveIntent UK (pictured below). In this piece, [...]
Popular Tradertalks
Latest Posts
-
The stack: A Big Week for Google -
The Wires 2025: Third Wave of Judges Revealed -
Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple’s App Store Control; EU Takes Action Against Member States -
Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising -
Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve
Follow ExchangeWire