Latest Stories

• Don't Rely Purely on Viewability Guarantee: Q&A with Adrian McDonald, CPO, Widespace

  9 years ago News

  

  With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers achieve their viewability goals. ExchangeWire speaks with Adrian McDonald (pictured below), chief product officer, Widespace, about effectively measuring viewability in [...]

• Transparency Driving Shift in Agency Models: Q&A with Alan Osetek, Global CEO, Digilant

  9 years ago News

  

  The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are tasked with developing sustainable partnerships with the agencies as they continue on their journey. Alan Osetek (pictured below), the newly [...]

• The Rise of the Digital Consultant

  9 years ago News

  

  You only need to look at the ever popularly referenced LumaScapes to understand why a whole new industry of digital consultants has established itself in the last 18 months. The proliferation of technology in a rapidly evolving digital landscape has [...]

• Over the Garden Wall Into Cross-Platform Video: Q&A with Chris Bennett, MD, Pixability

  9 years ago News

  

  Cross-platform video advertising between walled gardens doesn't sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are increasingly consuming video across different social platforms and are developing their strategies to target them [...]

• Brazil’s Digital Ad Market to Grow by 12%; Isobar Debuts in Mexico

  9 years ago News

  

  Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis' acquisition in Mexico that brings Isobar to the country; JWT's new leadership for the Americas, coming from LATAM, to be [...]

• Using Science to Reshape the Advertising Industry

  9 years ago News

  

  Innovative tracking technologies are reducing the reliance of marketers on investment in traditional qualitative and quantitative research in the form of consumer surveys and focus groups. ExchangeWire speaks to Lisa Menaldo (pictured below), managing director UK, Sublime Skinz, who delves [...]

• Automated Guaranteed: The Industry Game Changer

  9 years ago News

  

  Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in recent months. Steve Wing (pictured below), vice president, mobile & marketplace international, Rubicon Project, explains [...]

• Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country manager for PubMatic UK; AppNexus announces video SSP; AerServ and Pixalate cooperate; and Fyber releases ad [...]

• Ecommerce Isn't Just About Online Sales

  9 years ago News

  

  Online to offline purchasing behaviours, and vice versa, are challenging ecommerce brands to find new ways to effectively target their consumers. A recent roundtable event hosted by HookLogic brought together brands and marketers to fuel a discussion around ecommerce and [...]

• Programmatic Ads Drive Greater ROI; Ideal Video Ad Length is 15 Seconds

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic ads return more ROI than traditional media; Micro ads [...]