Latest Stories

• Virtual Minds Optimises its Technology Portfolio with Carbon Measurement Insights from Cedara

  9 months ago News

  

  Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured, and reduced programmatic advertising. To this end, the programmatic omnichannel advertising specialist has now entered into a partnership with Cedara, [...]

• Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing 

  9 months ago News

  

  Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing   Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews. Following a [...]

• MINT & Redmill Solutions Announce a Global Partnership

  9 months ago News

  

  MINT, the global leader in Advertising Resource Management (ARM) software, and Redmill Solutions, the global leader in Marketing Investment Intelligence solutions, have announced a strategic partnership to offer clients an integrated solution that consists of both media planning and buying, [...]

• Pixalate's Global Connected TV (CTV) Publisher Trust Index

  9 months ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the August 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple [...]

• Nexxen Launches ‘The Pivotal Electorate’ Report, Sharing Key Insights on Hispanic/Latine Voters Ahead of US Election

  9 months ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), has conducted original research utilising its proprietary Discovery tool to reveal insights into the types of online content with which Hispanic/Latine voters in swing [...]

• Equativ Expands Retail Media Division with Kamino Retail Acquisition

  9 months ago News

  

  Equativ, the global independent ad tech company, announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers. Supported by Bridgepoint, its primary investor, Equativ has tripled in size over the last three [...]

• How Tech is Turbocharging Transformation in OOH

  9 months ago News

  

  From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry.  A world of endless possibilities  The past few years have shown us [...]

• Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X 

  9 months ago News

  

  Today’s news: Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X  The ad tech ecosystem is brimming with legal news. Kicking off the week, Epic Games threw accusations at [...]

• Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New CA Law Targets Digital Goods Purchases 

  9 months ago News

  

  Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases  Tesco Media and Insight Platform has extended its partnership with The Trade Desk. [...]

• VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms 

  9 months ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology.  They look at what [...]