Latest Stories

• New research by DoubleVerify indicates UK is underperforming in Brand Suitability

  10 months ago News

  

  DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. The report reveals that the UK is lagging behind in terms of brand safety, [...]

• Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week

  10 months ago News

  

  UK holiday park operator is nominated for accelerating activation using first-party data. Parkdean Resorts is thrilled to be shortlisted for this prestigious award, having started their first-party data activation six months ago, this holiday park operator is going from strength [...]

• ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities

  10 months ago News

  

  ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated [...]

• IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade 

  10 months ago News

  

  The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures?  The future is looking bright for the UK’s [...]

• Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation 

  10 months ago News

  

  On today’s news digest: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation  Omnicom reported 5.2% organic growth for Q2 2024, predominantly propelled by experiential (17.6% increase) as well as [...]

• AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

  10 months ago News

  

  AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable [...]

• Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final 

  10 months ago News

  

  On today’s news digest: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final  Media buyers are spending more across all video channels and content types, according to [...]

• Ford lanza una nueva campaña digital para sus ‘Ford Focus Days’ basada en Smart Targeting de Invibes

  10 months ago News

  

  Durante los meses de junio y julio, Ford España ha lanzado una nueva campaña digital en formato in-feed con el objetivo de alcanzar a un ‘profesional urbano con intención de compra de un nuevo coche’. La innovadora solución Smart Targeting de [...]

• Ford Launches New Digital Campaign for its 'Ford Focus Days' Based on Smart Targeting by Invibes

  10 months ago News

  

  In June and July, Ford Spain has launched a new digital in-feed campaign format with the objective of reaching an 'urban professional with the intention of buying a new car'. The innovative ‘Smart Targeting’ solution from the advertising technology company Invibes [...]

• Azerion Appoints Mark Taylor as New Head of CTV in the UK

  10 months ago News

  

  Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark Taylor as its new Head of CTV. Taylor will head up the development of Azerion’s CTV offering in the UK, taking it to market [...]