Latest Stories

• Navigating The Route To Clarity

  11 years ago News

  

  Greg Williams, Co-Founder and Senior Vice President of OPEN partnerships at MediaMath, acknowledges that the ad tech industry's lack of transparency, and jargon, has made it difficult for marketers to commit to investing their budgets into one platform or another. In this piece [...]

• Singtel Goes On Mini Ad Tech Buying Spree; Acquires Adconion and Kontera For $359m

  11 years ago News

  

  Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to be the North American and APAC businesses only. The European part of Adconion [...]

• AppNexus CEO: ‘There's no global body for ad tech, it’s something we’ve thought about’

  11 years ago News

  

  In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad tech sector can move unilaterally to address some of the more complex issues with programmatic [...]

• AppNexus CEO: 'Viewability' is a misnomer

  11 years ago News

  

  Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first helped establish Right Media Exchange, and continuing his career after its $850m sale to Yahoo, with the founding of his [...]

• Why Keeping The Week Of September 8 Clear In Europe's Ad Tech Calendar Will Make You Smarter And More Profitable?

  11 years ago News

  

  Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it's not, it's pretty simple. In its truest sense ad tech effectively powers the digital advertising industry. I don't joke when [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week, ExchangeWire delves into MediaMath's monster funding round, revisits the AppNexus Summit where its new acquisition Alenty played a starring role, and charts the latest movements [...]

• Whither the media plan – 2011 vs 2014

  11 years ago News

  

  One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by and large, the same way as it was in three years ago. Back in the dizzy [...]

• If TV Is Now A ‘Secondary Device’, Why Are Multi-Screen Campaigns Still So Difficult?

  11 years ago News

  

  New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to dominate ad spend, pointing to a failure of the digital media industry to keep apace with its own innovations. Charting [...]

• The Burden Of Click Fraud Is One To Be Shared

  11 years ago News

  

  Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist Spider.io just one of a number of industry moves underlying its growing importance. Last week Rocket [...]

• ‘Programmatic will be massive in APAC, but there are key areas that need focus’

  11 years ago News

  

  Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based Simpson stresses the need for localisation (plus increased levels of education) in the APAC region [...]