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Criteo: Advertisers Need to Catch up to Cross-Platform Users
Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to address this cross-platform audience, due in part to technical challenges as well as traditional concerns. Mobile currently contributes 30% of [...]
'Better Together?' – The Publisher Co-op Model Explored
As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets, ExchangeWire explores the possibility of them acting collectively. Under pressure to prove their value to advertisers when up against the scale [...]
The Data-Driven Brand: Asda Leveraging First-Party Data to Launch New Targeted Ad Solution
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last month that it was to further monetise its vast swathes of consumer data by allowing suppliers to serve ads to users [...]
Revealed, the Facebook Ad Tech Strategy… and it’s Kind of Like Google
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google misses Wall Street forecasts; Facebook's mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath [...]
Three Facebook Ad Trends to Prepare For in 2015
Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world's largest social network in the coming year. Facebook’s earnings announcement for the full year 2014 feels like the perfect opportunity to look [...]
ExchangeWire Asia-Pacific Weekly Round-Up
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: WeChat ads go live with major brands; Most Spotify users in AU happy to receive ads; Japan, [...]
Advertisers Warned Over Big Data Fears
'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing use by big business brings with it a growing sense of public unease, as an increasing number of people practising [...]
Making Sense of Measurement
Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is crucial to bringing analytics to the heart of marketing. Marketers are investing more in data and analytics than ever before to [...]
Three APAC digital media firms merge to provide 'holistic' programmatic services
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer "holistic" programmatic services and drive the need for more transparency in the industry--something which its top executive repeatedly notes is [...]
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