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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1.Digital boom eases revenue-dip for RTL Germany-based, pan-European broadcaster RTL this week announced that digital revenues jumped 26% in the year to 31 December, 2013, to hit €236 [...]
'How Innovation Leads To Fragmentation In Ad Tech'
Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the industry, the downside is that such a pairing can result in a perception of need spreading confusion, and potentially restrict [...]
Ad Trader Conference: What Is The Reality Of The German Programmatic Market?
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin most panels had seven-to-eight people talking up their programmatic buying and selling strategies. That's a lot of noise to have [...]
‘People Use Buzzwords As A Box They Need To Check, But Often Don’t Know What They Mean’
Will Margiloff, IgnitionOne CEO, tackles one of the ‘fuzziest’ of the industry buzzwords: ‘Marketing automation’, and challenges readers to reconsider its definition. Our industry is drowning in buzzwords. This should come as no surprise to you if you have read any [...]
Is the future of data-driven advertising on smartphones a ‘native’ one?
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the specialism. ExchangeWire examines both the drivers of the trend, plus the (legitimate) reasons holding it back. Yahoo is the latest Silicon [...]
'Competitions give the real-time advertising specialists a chance to prove their value'
Sylvain Deffay, Infectious Media's country manager, France, advises on how to best scrutinise the performance of ad budgets in a world of near constant technological change. The latest figures from French regulator the SRI reveal programmatic buying is maintaining an upward [...]
‘Going programmatic is ultimately a trade-off between extra revenue now, or building a more sustainable future’
Cameran Harman, OpenX, managing director, EMEA, speaks with ExchangeWire over publishers' approaches to programmatic trading. Within just three years (2017), over half (59%) of UK online display ads will be traded programmatically, when the sector will be valued at $32.5bn, according [...]
Programmatic Goes Native At Mobile World Congress
Digital advertising has embedded itself firmly on the agenda at this year’s Mobile World Congress, with brands including BMW Mini, Intel, The North Face and Tesco, all announcing significant programmatic advertising deals at the four-day conference. Advertising has long had a [...]
Emerging Markets Embrace Programmatic
This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is proving an increasingly popular method for brands to reach consumers in the ‘mobile first’ markets of Asia and Latin America. Millennial [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Does Facebook’s Colossal WhatsApp Valuation Undermine Mobile Advertising As A Model? For all shades of the digital industry there was only really one story in town this [...]
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