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Engineering The Mobile Revolution
With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is crucial to any ad-funded business. However, as the digital economy enters the ‘post-PC era’ in full thrust, ad spend on the [...]
Who or what is watching your ads?
Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard against 'bot traffic' and 'click fraud' - issues that are rife in the digital advertising industry. YouTube announced recently that it [...]
Why The ‘Good Internet’ And Programmatic Premium Will Cut Out The Rotten Core Of Digital Advertising
Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap the rewards of programmatic-buying, and tackles rampant inertia over click fraud, plus the lurking threats to the agency model status [...]
Programmatic For The People
Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being at the vanguard of the UK recovery, however it is thus far the domain of the corporate behemoths, this must [...]
‘Trust, Premium Supply And Efficiency,’ Nick Hugh, Yahoo’s head of advertising solutions, on how it will differentiate Yahoo Ad Exchange
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of his successor Stuart Flint’s imminent defection to Microsoft, it’s been a rocky start to the year for Yahoo. A Yahoo [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Criteo issues first quarterly earnings post-IPO In its first financial filing since it launched its initial public offering (IPO) last year, France-based Crieo reveald its closed 4Q [...]
‘Big Data As A Cure All Needs To Be Treated With Caution’
Takako Elliot, Mindshare's client director; and Malcolm Murdoch, Mindshare, director of digital data and performance, discuss big data, its potential, possible deficits introduced by the emergence of mobile, plus how attempts to overcome them can lead to a potential backlash [...]
How AOL, Google And Yahoo Are Jockeying For Larger Brand Budgets
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a deal with ComScore to improve real-time campaign measurement data, as the resurgent AOL commits to opening more premium ad inventory [...]
How Will Marketers Buy And Sell Media in 2020?
What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use [...]
Brands Told To Shape Up Their ‘Inert’ Mobile Advertising
Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve your mobile advertising,” calling on them to back the HTML5 web standard. The call was made today (10 February) via an [...]
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