Publishers leveraging first party and third party data to build sustainable business models? No way. I don't believe it. Well, it's true. ExchangeWire did an interview with Nicholas Timms a couple weeks back on how A&NY Media is making data work harder and smarter for the DGMT business. Andy Mitchell, Group Commercial Director. A&NY Media, gave further insight at the recent Data Economy event. His presentation on the day outlined how data underpins the A&NY Media offering - and how publishers can use proprietary first party data and content to generate healthy revenues. The document is available in below.

Andy Mitchell Data Economy Presenatation