Apple Scrutinised for "Carbon Neutral" Claims; Shoppable Ads Come to Channel 4, Paramount

In today's ExchangeWire news digest: Apple comes under fire in the EU for claims of carbon neutral devices; Channel4 and Paramount explore shoppable TV ads; and Microsoft commits AUD$5bn (~£2.59bn) to develop its AI capabilities in Australia.

EU scrutinises Apple’s “carbon neutral” claims

Apple is facing scrutiny in Europe over ‘misleading’ carbon neutrality claims. The iPhone maker stated its latest Apple Watch models are its “first ever carbon neutral products”, a claim which riled consumer groups in the region. The EU has sought to clamp down on greenwashing, with Brussels intending to ban the term “carbon neutral” in corporate marketing.

Channel 4, Paramount explore shoppable ads

Viewers of the Channel 4 show Made in Chelsea will soon be able to purchase products featured in the show through shoppable ads. The move comes as the UK broadcaster explores new ways to generate advertising revenue, and it isn’t alone: streaming giant Paramount has also announced it will test shoppable TV ads on Australian audiences. 

Microsoft pledges AUD$5bn to Australia

Microsoft plans to spend AUD$5bn (~£2.59bn) on enhancing its AI and cloud computing abilities in Australia by 250%. The company also stated it will support the training of 300,000 Australians to “succeed in the digital economy”. Microsoft’s focus on the APAC nation follows Australia’s launch of a public consultation into the regulation of artificial intelligence.

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Fact of the Day

AUD$115bn (~£59.6bn) – AI's potential annual contribution to Australia's economy by 2030.

Source: Reuters