Extime JCDecaux Airport, offering advertisers and agencies high-quality, tailor-made media solutions at Paris Aéroport, and Displayce, the pioneering out-of-home (OOH) technology suite specialist, share the first results of their exclusive targeting solution, Airport Live Triggering. Six months after its launch, this technology, which activates DOOH campaigns based on flight arrivals or departures, has proven effective in reaching both national and international audiences within premium Parisian airports environments.

Co-developed by Displayce and JCDecaux, the "Airport Live Triggering" solution allows advertisers to activate their DOOH campaigns in real time throughout passengers' journeys at Paris Aéroports and across the JCDecaux airport network, adapting ad content according to passengers' flight origin or destination. Powered by Cirium, a global aviation data and analytics provider with over 115 years of experience and covering 97% of worldwide air traffic, this exclusive solution automatically triggers ad displays at strategic moments: check-in, shopping areas, boarding, disembarkation, and baggage claim halls.

Brands benefit from contextualised, precise, and impactful messaging, ensuring greater visibility and campaign effectiveness among travelling audiences. Designed to meet the needs of brands across all industries, "Airport Live Triggering" is suited to retailers, tourism players, fashion, beauty, and luxury brands wishing to target specific audiences.

Airports: A strategic lever to reach contributing audiences: Among the first brands to leverage Airport Live Triggering, Printemps Haussmann launched a programmatic DOOH campaign at Paris-Charles de Gaulle Airport from September to December 2024. The objective was to drive traffic to its iconic Paris store by targeting international travellers from the Americas and Asia, recognised for their interest in French luxury brands and premium shopping experiences.

By activating the "Airport" trigger within the Displayce media platform (DSP), messages were automatically launched upon the arrival of selected flights and displayed on around one hundred digital screens throughout the passengers' airport journey. Tailored to different audiences, the creatives were delivered in the passengers' native languages to optimise message understanding and impact from the very first touchpoint.

Following the same targeting and efficiency approach, ESCP Business School also ran a campaign at Paris Aéroport from October to December 2024, promoting its new campus in Turin by specifically targeting flights heading to Milan, Turin, and Rome.

Isabelle Fourmentin, CEO of Extime JCDecaux Airport, stated: "At Paris Aéroport, we have always been pioneers in activating flight-based triggers to optimise campaign effectiveness. We are very pleased to see this trend accelerating with programmatic DMP integration. By guaranteeing campaign reach and repetition with the right audience, in the right place, at the right time, our collaboration with Cirium and Displayce allows us to continue innovating and developing the incredible potential of programmatic airport advertising with our clients."

Laure Malergue, CEO and co-founder of Displayce, added: "Six months after the launch of Airport Live Triggering, the results confirm the effectiveness of this solution in activating impactful DOOH campaigns within a premium airport environment. By combining the power of real-time data with programmatic technology, we offer brands a unique opportunity to engage with audiences at key moments in a highly contextualised way."

Displayce

Displayce is a pioneering specialist technology suite for out-of-home (OOH) advertising, designed to meet the needs of brands, media agencies, and publishers, globally. Through its Media Buying Platform (DSP), Displayce connects advertisers and agenc...

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