Adsquare, the global leader in location intelligence for programmatic advertising, today (June 2nd, 2025) announced the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface.

OnePlatform unifies Adsquare’s analytics, activation, and attribution solutions into a single, connected environment. What were once standalone tools now work together as a continuous intelligence loop, allowing advertisers to move seamlessly from insight to action. With real-time data flowing between planning, buying, and measurement, every campaign decision becomes smarter, faster, and more informed.

“With OnePlatform, we’re simplifying complexity for our clients and turning location intelligence into a competitive edge,” said Tom Laband, CEO & co-Founder at Adsquare. “What’s new isn’t just that these solutions exist, but that they now work together as one, delivering a unified system that connects insights to outcomes, and outcomes back to strategy.”

Designed for advertisers: From insight to impact, and back

OnePlatform transforms how brands connect with audiences. By combining spatial intelligence and programmatic precision, the platform delivers one seamless, insight-to-impact workflow.

• Map-based visualisations: Explore movement patterns and geo-spatial data layers to understand how people interact with locations in real life.
• Custom audience modelling: Build ID-precise and geo-contextual segments based on real-world behaviours, intent signals, and location context.
• Outcome-based attribution: Quantify incremental footfall and feed performance data back into the planning loop to continuously refine campaign strategy.
  

Built for scale, powered by compliance

Seamlessly integrated with leading DSPs, OnePlatform powers activation across mobile, CTV, OOH, and desktop, enabling omnichannel execution at speed and scale. Privacy is built in from the ground up, with full compliance to global regulations including GDPR and CCPA.

Whether you prefer full control or expert support, OnePlatform adapts—giving advertisers the flexibility and confidence to drive smarter strategies and measurable results.

Power up your programmatic.

Discover what OnePlatform can do for your team at adsquare.com/oneplatform. 

Adsquare

Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate programmatic campaigns using cutting-edge location intelligence. By harnessing location as a signal, we provide geo-behavioural insight...

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