AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its infrastructure for scalable and efficient ad delivery.

According to the company’s announcement, these new capabilities are designed to simplify the setup of S2S Demand Tags, as well as streamline the generation and configuration of Endpoint URLs for publisher-side implementations, hence significantly reducing operational overhead.

According to Natalie Romankina, CEO of AdPlayer.Pro, the use of new S2S features can be exceptionally beneficial in high-performance environments, like CTV, where minimising client-side latency and maximising the consistency and scalability of video ad delivery across devices are critical. 

"The roll-out of advanced S2S integration capabilities is a pivotal step in the ongoing evolution of AdPlayer.Pro’s video ad tech, aimed at helping our partners to optimise the overall operational workflow and help them achieve higher fill rates, hence better financial results, e.g. via the implementation of S2S header bidding features," she explained. 

Ms. Romankina also highlighted that early-stage testing rounds have demonstrated a significant boost in delivery efficiency and revenue outcomes among the company’s clients, underscoring the relevance of this feature release ahead of the busy Q4 2025. 

Read more about the AdPlayer.Pro video ad server platform capabilities at https://adplayer.pro/enterprise or send an email to business@adplayer.pro.

AdPlayer.Pro

AdPlayer.Pro is a global provider of outstream video advertising tech solutions, including ad-enabled video player technology and a robust video ad server with scalable white-label capabilities....

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