Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (26th August, 2025) released the Q2 2025 Supply-Side Platform (SSP) Market Share Reports for Latin America (LATAM), North America, Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA). The reports reveal SSP market share across connected TV (CTV), mobile apps, and websites.

The report rankings incorporate sellers within the supply chain object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).

Pixalate released SSP market share rankings for Japan, Australia, Singapore, India, the United States (US), Canada, the United Kingdom, France, Spain, Ukraine, the Netherlands, Germany, Israel, Mexico, and Brazil.

SSP Market Share Leaders

• Web (United Kingdom): Taboola (32%)
• Mobile Apps (Apple App Store, UK): Verve (40%)
• CTV (Apple TV, United States): FreeWheel (22%)

See the global mobile leaders: https://www.pixalate.com/ssp-market-share-report-global

To compile the research in this series, Pixalate’s data science team analysed over 8 billion open programmatic ad impressions across over 350,000 mobile and CTV apps from the Roku, Amazon Fire TV, Samsung Smart TV, Apple TV, Apple App Store, and Google Play Store app stores (including apps deemed delisted by Pixalate) in June 2025 to reveal the regional ranking of SSPs for open programmatic ads sold.

Download the SSP Market Share Reports

• U.S.
• Canada 
• United Kingdom
• France
• Spain
• Ukraine
• Netherlands
• Germany
• Israel
• Mexico
• Brazil
• Japan
• Australia
• Singapore
• India

Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. ...

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