Pixalate’s August 2025 UK Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality
by on 16th Sep 2025 in News
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (16th September, 2025) released the United Kingdom August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store.
The report ranks mobile apps in the 'Video Gaming' IAB app category based on their programmatic advertising traffic quality, as measured by Pixalate’s Publisher Trust Index (PTI). Pixalate has also released a United States (US) version of the report.
The Pixalate Publisher Trust Index is published monthly, highlighting the top apps based on Pixalate’s proprietary technology and methodology.
UK Mobile PTI Rankings: Top 'Gaming' Apps (August 2025)
Apple App Store
Google Play Store
Download the full rankings here.
Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and other metrics. The Publisher Trust Indexes include rankings for over 235 countries across four global regions ( North America, EMEA, APAC, and LATAM). They also provide breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology.
Pixalate’s data science team analysed 400 million global open programmatic ad impressions across 15k Google Play Store and Apple App Store mobile apps in the 'Video Gaming' IAB category in August 2025 to compile this report.
Download the Reports
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