Pixalate’s Global Q2 2025 Ad SDK Market Share Rankings for the Google Play Store & Apple App Store

by ExchangeWire PressBox on 26th Sep 2025 in News

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q2 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play Store and Apple App Store. The Q2 2025 reports analyse the estimated market share of third-party ad software development kits (SDKs) used across apps available on the Google Play Store and Apple App Store.

Third-party SDKs are created by companies separate from the app developer. App developers utilise third-party advertising SDKs to perform various advertising-related functions, including mediation, measurement, attribution, and more.

Market share estimates are based on the presence of SDK in an app. Pixalate identifies ad impressions on an app and attributes them to every SDK integrated into that app. Because many apps utilise multiple SDKs, this metric reflects an SDK’s footprint and potential access to impressions, not a direct confirmation of its participation in each ad sale.

Top Android Ad SDKs on Apps in the Google Play Store (Q2 2025)

Global

IAB OM Open Measurement OMSDK (95% estimated ad market share)
Meta Audience Network (89%)
Unity Ads (84%)

Download the full Android Ad SDK Market Share Rankings for the Google Play Store here.

Top iOS Ad SDKs on Apps in the Apple App Store (Q2 2025)

Global

AppLovin (87% estimated ad market share)
Meta Audience Network (78%)
Vungle (Liftoff) (76% )

Download the complete iOS Ad SDK Market Share Rankings for the Apple App Store here.

For these reports, Pixalate’s data science team analysed approximately 599K mobile apps downloadable from the Google Play Store and Apple App Store and approximately 26 billion open programmatic advertising transactions during June 2025 (Q2 2025).

Download the reports for a complete analysis and review of SDKs: