Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics,  released the Q2 2025 Latin America Click Fraud Benchmarks Report. The report highlights various types of click-related invalid traffic (IVT) in the Latin America (LATAM) region and identifies high-risk categories, platforms, and countries most affected by IVT.

In addition to the Latin America (LATAM) report, Pixalate released regional reports for Europe, the Middle East, & Africa (EMEA), North America, and Asia Pacific (APAC).

Pixalate’s data science and analyst team analysed more than 45 billion global open programmatic advertising transactions across desktop web, mobile web, and mobile app traffic to compile these reports in Q2 2025.

Key findings

LATAM desktop web click fraud (Q2 2025)

• Invalid click rate: 31% of all clicks on desktop web traffic in LATAM were found to be invalid
• Dominant types of click fraud: 44% of desktop web invalid clicks in LATAM were flagged for click farm IVT

LATAM mobile app click fraud (Q2 2025)

• Invalid click rate: 29% of clicks on mobile app traffic in LATAM were found to be invalid

Pixalate developed a solution for IVT challenges through its Click Fraud Detection technology. The platform effectively maps clicks to impressions and identifies IVT. It enables the detection of various IVT types associated with suspicious users, ad creatives, or publishers.

Download Pixalate’s Q2 2025 LATAM Click Fraud Benchmarks Reports:

• APAC
• LATAM
• North America
• EMEA

Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. ...

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