Adform, Europe’s leading independent media buying platform, today (18th December, 2025) announced the acquisition of Splicky, the advertising technology division of Goldbach Group, one of Switzerland’s largest advertising marketers. Founded in Berlin, Splicky has built a strong footprint across the [...]

From rising online consumption to blockbuster deals, data-driven upgrades and a rapid AI surge, the ad tech and media industry shifted gears once again this week. In today’s MadTech Daily, we cover DoorDash partnering with OpenAI to enable grocery ordering [...]

In today’s Digest, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its [...]

In today’s Digest, we look at newly released figures from Ofcom, Tencent dropping out of Paramount’s Warner Bros bid over US regulatory fears, and Cadent acquiring YouTube ad firm VuePlanner.

This week’s headlines paint a clear picture: AI is becoming the backbone of business strategy. In today’s MadTech Daily, we discuss global ad spend set to top $1tn in 2026, WPP poised for FTSE 100 demotion, and the EU probing [...]

In today’s Digest, we cover the Anthropic hiring IPO counsel in its race against OpenAI to go public, Mistral unveiling new AI models, as well as Sam Altaman declaring ‘code red’. We also discuss Google testing AI overviews blended with [...]

In today’s Digest, we discuss Omnicom announcing a major overhaul with new leadership and job cuts, Havas buying Unnest to boost data services, and retailers seeing an 830% jump in traffic from generative AI.

In today’s Digest, we cover the EU greenlighting Omnicom’s IPG acquisition without conditions, YouTube usage reaching 84% of adults, and Alibaba’s Qwen topping 10 million downloads.

In today’s Digest, we cover Warner Bros. Discovery drawing bids from Paramount, Comcast, and Netflix, UK Champions League rights targeted by Paramount as well as Google fighting an ad business breakup. We also discuss ChatGPT Rolling out Group Chats worldwide

This week, AI faces lawsuits and security challenges as streaming giants chase billion-dollar milestones and media power plays reshape the screen. In today’s MadTech Daily, we discuss documents revealing Meta’s profits from scam ads, Netflix entering its third year of [...]