Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory now available to European ad traders, the move is likely have a significant effect on the exchange eco-system here. [...]

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad [...]

Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave publishers open to “cherry picking” DSPs and ad networks, who are only interested in buying slivers of juicy [...]

Many in the space were wondering when Google would get around to offering retargeting. The DoubleClick cookie is the most ubiquitous on the web. You can keep Yahoo, Advertising.com and every other third-party pixel, the DoubleClick cookie is [...]

» Is Fox Audience Network on the market? A report yesterday in Techcrunch is suggesting that News Corp has put FAN in the shop window. It is the eight largest ad network in the US, and revenues range [...]

Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too bloated? What effect will RTB have on the European display market? Mark Connolly, Commercial Director at Adconion [...]

» eBuddy, a leading mobile and online IM specialist, has announcend a new partnership with global mobile ad network, Inmobi. The one year agreement is thought to be a seven-figure deal, which suggests there are some guarantees on inventory. [...]

» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser to manage the non-premium display of AOL owned and operated inventory. The partnership covers all Ad.com inventory - with [...]

» Leading UK video ad network, WebTV Enterprise, released a report this week about the state on the online UK video ad market. The survey suggest that media planner buyers here are warming to the format with video advertising [...]

Specific Media is arguably one of the strongest DR ad networks in the European market, appearing on most of the big agency media plans. How do they do it? Good optimisation? Good technology? Good ad ops? [...]