Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions. For brands, blockchain offers highly secure data acquisition and helps [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu [...]

While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep; Malaysia Publisher Platform [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform; Isobar China Integrates for [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]

Ad tech and advertising are always changing; and there's a lot to look forward to as we move ahead this year. Writing exclusively for ExchangeWire, Eric Wheeler (pictured below), CEO, 33Across, talks about what will be changing in the industry [...]

GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners they work with, but it will also make them more protective of their data. At the same time, the big [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: BAT Influence Stifling Ad Tech Competition in China; Alibaba to Grab 9.8% of Global Ad Revenue; AU [...]