Finnish buying intent data platform, NinaData, has announced its integration with Equativ, the leading independent ad tech platform. NinaData's advanced contextual targeting and buying intent capabilities are now available in Equativ’s Buyer Connect (EBC) digital ad curation platform – enabling [...]

Leading advertising technology company Snigel is excited to announce its nomination for the "Digital Technology Company of the Year Award'' at the Technology Ireland Industry Awards 2023. This nomination is a testament to Snigel's innovative ad monetisation platform, AdEngine, which [...]

IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director.   Sham, who has worked in the ad industry for [...]

With The Wires just weeks away, we can now announce the final nominees for our prestigious Ad Tech Personality of the Year and Ad Tech Rising Star awards. ExchangeWire are delighted to announce the shortlists for two of ad tech's most [...]

Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [...]

Ogury, le leader mondial de la publicité personnifiée, annonce la nomination de Samir Chabab au poste de vice président en charge du marketing. Il aura pour mission de renforcer la présence d’Ogury sur ses 17 marchés, d’accroître la notoriété de [...]

AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo outstream, ha introducido actualizaciones esenciales en su servidor de publicidad en vídeo. Según el anuncio oficial, algunas de las mejoras principales tienen como objetivo fortalecer las características de informes disponibles, así [...]

AdPlayer.Pro, an international provider of outstream video advertising technology, has introduced essential upgrades to its video ad serving platform.  According to the official announcement, some of the major enhancements are primarily aimed at bolstering the available reporting features, as well as [...]

ShowHeroes Group, a global leader in digital video, content, tech, and sustainable advertising solutions appoints two new global senior advisors: Gerry D’Angelo, former vice president, global media at Procter & Gamble and Eric Tourtel, former CEO Latin America at Teads. Both [...]

Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future. The ad tech industry, and [...]