Lotame Panorama ID Gains Support From Leading Data Partners, Enabling Expanded Data Collection Across the Open Web
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant [...]
Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first-party identifiers in privacy-safe ways. With [...]
Adverty Announces Collaboration with Oracle Moat to Enhance Measurement Across its in-Game Advertising Platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement [...]














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