Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]

Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily [...]

Today (7th November 2022) saw the announcement of a partnership between DanAds, the industry leading provider of fully automated self-serve infrastructure technology, and McClatchy, one of the largest media companies in the United States with over 80 million unique visitors. [...]

Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using [...]

Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity.  Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]

Outbrain Inc., plateforme leader de recommandations, annonce la nomination d'Alexander Erlmeier au poste de chief revenue officer. Après dix ans de carrière chez Outbrain en tant qu'international managing director , on lui confie la responsabilité du développement et de la [...]

Outbrain Inc., a leading recommendation platform for the open web, announced Alexander Erlmeier will serve as its next chief revenue officer. Erlmeier, a ten-year veteran of Outbrain, will be responsible for global business development and growth across all regions and [...]

MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The accolade is in recognition of MGID’s contextual intelligence technology and stringent, transparent processes around brand safety.  MGID’s contextual intelligence solution allows advertisers to deliver ads [...]

MGID, a global advertising platform, has today (July 27th, 2022) announced an exclusive multi-year agreement with premium digital publishing powerhouse G/O Media. The partnership will see considerable value-creation, leveraging MGID’s multi-format premium demand, brand-safety solutions, and award-winning technology. This landmark deal [...]

From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. As ever, we’ll be keeping you up to date with the latest news and analysis from the worlds of adtech, martech, media and commerce. But [...]