Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.  “Hi, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google earnings continue to rise, but share price slips amid declining CPCs, and battles in Europe; The inter-related fortunes of Facebook [...]

Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading figures in the advertising industry call for clarity over ad tech, and warned over the perils of increasingly dominant players.  AdTruth [...]

The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources.  The [...]

This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead of the lucrative Xmas media trading season, and today is the turn of Yahoo which has unveiled its programmatic advertising [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries' largest trade organisations, as questions over transparency and programmatic technologies are set to dominate the agenda in 2015.  With Ad [...]

Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year.  FAN lets [...]

Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model can seriously impact upon their bottom line.  There are a number of very important considerations when undertaking any kind of exclusive [...]

Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad tech providers to partner with.  Selecting the right technology partner is one of the most challenging prospects facing media businesses today, [...]