Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event for Musicians Making A Difference (MMAD).   Thirty delegates from Australia and Singapore’s media and advertising industry responded to the pitch brief, ‘Make MMAD famous’, utilising the [...]

Index Exchange Inc., the global advertising supply-side platform, today (May 14th, 2024) announced the appointment of Cadi Jones as senior vice president, Europe.  Jones will spearhead the strategic direction and execution of Index’s operations across Europe, with a focus on aligning the [...]

Ogury, the leader in advertising solutions fueled by exclusive data grounded in privacy, today (May 7th, 2024) announced the appointment of Lawrence Horne as country director UK. Horne will be in charge of Ogury's operations in the region, leading the [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (April 30th, 2024) announced the launch of its AI Academy. The Academy aims to develop understanding of AI in media, offering the opportunity to [...]

Today,(April 30th, 2024) IAB Europe, in partnership with Microsoft Advertising, released their first research study on Generative Artificial Intelligence (Gen AI) in digital advertising. This research provides valuable insights into the rapid adoption, diverse applications, and pressing educational needs surrounding [...]

In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it prioritise profits or planet? On Earth Day, we delve into this critical question, probing the complex relationship [...]

Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore.  It will allow advertisers [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [...]

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from across the marketing sector for their assessments.  The UK’s total marketing [...]

In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic advertisers can adopt more sustainable practices while avoiding greenwashing or treating [...]