Anzu.io, the world's most advanced in-game advertising platform, has today (July 12th, 2022) announced the appointment of Tom Simpson, former SVP APAC at AdColony, as its newest strategic advisor with a special focus on the Asia-Pacific Region. Simpson brings vital experience [...]

In today's ExchangeWire news digest: TikTok pauses plans to extend its live ecommerce function to Europe and the US; the British Army says it will investigate after its Twitter and YouTube accounts were hacked; and NBCUniversal announces record upfront ad [...]

GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of [...]

In today's ExchangeWire news digest; Meta faces backlash over charges on VR apps; Deliveroo turns to advertisers to boost revenue; and floundering consumer confidence delivers a blow to US tech stocks.   Meta in hot water over VR app charges The Financial Times [...]

MINT, one of the leading companies in the mad tech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings. MINT has recently inaugurated its new offices in Paris [...]

Acast, the world’s largest independent podcast company has today (June 21st, 2022) unveiled the results of new podcast listener research conducted in collaboration with Nielsen. The study of 2,002 UK and Irish adults who consume podcasts at least monthly found [...]

LoopMe, a leading brand-focused mobile advertising platform, has announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between [...]

Seedtag, empresa líder en publicidad contextual en Europa y Latinoamérica, ha anunciado la firma de un acuerdo definitivo para adquirir el 100% de las acciones de KMTX (antes Keymantics), una empresa francesa especializada en la creación de modelos de Inteligencia [...]

Seedtag, leader nella pubblicità contestuale in EMEA e LATAM, ha annunciato oggi l’acquisizione del 100% delle quote di KMTX (in precedenza Keymantics), una compagnia francese specializzata nella creazione di modelli di intelligenza artificiale per ottimizzare e automatizzare le campagne di [...]

Das europäische ad tech-Unternehmen Seedtag wächst weiter. Der Marktführer für kontextuelle Werbung in Europa und Lateinamerika hat das französische Unternehmen KMTX (ehemals Keymantics) übernommen. Damit sichert sich Seedtag die KI-Modelle von KMTX, die Performance-Kampagnen automatisiert optimieren. Diese integriert das Unternehmen [...]