"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy
In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]















Follow ExchangeWire