MINT, one of the leading companies in the mad tech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings. MINT has recently inaugurated its new offices in Paris [...]

Acast, the world’s largest independent podcast company has today (June 21st, 2022) unveiled the results of new podcast listener research conducted in collaboration with Nielsen. The study of 2,002 UK and Irish adults who consume podcasts at least monthly found [...]

LoopMe, a leading brand-focused mobile advertising platform, has announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between [...]

Seedtag, empresa líder en publicidad contextual en Europa y Latinoamérica, ha anunciado la firma de un acuerdo definitivo para adquirir el 100% de las acciones de KMTX (antes Keymantics), una empresa francesa especializada en la creación de modelos de Inteligencia [...]

Seedtag, leader nella pubblicità contestuale in EMEA e LATAM, ha annunciato oggi l’acquisizione del 100% delle quote di KMTX (in precedenza Keymantics), una compagnia francese specializzata nella creazione di modelli di intelligenza artificiale per ottimizzare e automatizzare le campagne di [...]

Das europäische ad tech-Unternehmen Seedtag wächst weiter. Der Marktführer für kontextuelle Werbung in Europa und Lateinamerika hat das französische Unternehmen KMTX (ehemals Keymantics) übernommen. Damit sichert sich Seedtag die KI-Modelle von KMTX, die Performance-Kampagnen automatisiert optimieren. Diese integriert das Unternehmen [...]

Yahoo today (June 8th 2022) announces its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats [...]

Ahead of the environment, social, and governance (ESG) panel at ATS London 2022, Ryan Cochrane, COO at Good-Loop, discusses why industry-wide standards for measuring carbon dioxide emissions are critical in reducing the impact of advertising upon the atmosphere. If you’ve been [...]

Almost 18,000 children from some of the most remote places on the planet vaccinated against measles, 638 families struggling with the rise in living costs fed and thirteen-and-a-half tonnes of rubbish removed from rivers. That’s just some of the impact [...]

TV offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, the last decade has seen the rise of connected TV (CTV). With CTV, streaming platforms such as Netflix, Hulu, and Disney+ [...]