Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...]

This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...]

Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...]

Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms.  The investment supports Adtelligent’s strategy to offer advertisers unified access to [...]

In today’s Digest, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads.

Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will act as the [...]

Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend [...]

In today’s Digest, we cover Meta saying scam ads may account for 3–4% of revenue, Google doubling down on AI with a USD$185bn spend plan, and Alibaba’s Qwen topping China’s App Store after a bubble tea campaign.

In today’s Digest, we look at Amazon opening its ad stack to AI agents, Uber returning to Asia via Macau, and Publicis Groupe ending 2025 on a high.

In today’s Digest, we cover OpenAI setting a $200,000 minimum spend for ChatGPT advertising, Alibaba’s Qwen heating up the AI app race, and Sky research suggesting the UK could fully shift to internet TV in the 2030s.