MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately [...]

Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership aimed at measuring and reducing the carbon footprint of Lift's operations and advertising delivery for its clients. Through Cedara's industry-leading [...]

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and [...]

Global advertising platform MGID  announced the appointment of Kenneth López Triquell as VP of sales, and Tadej Pavlic as head of product - advertisers. The new hires will help MGID support advertisers, building on existing relationships and expanding the business [...]

Opti Digital, the premium advertising monetisation platform, has just announced, as part of its strategy, the appointment of Laure Nguyen as chief product officer to drive product innovation. Nguyen will lead Opti Digital’s overall product strategy, focusing on both refining existing [...]

With the FAST business expected to reach USD$12bn (£9.7bn) by 2027, the 2024 year-end report from VideoElephant confirms the value of FAST to advertisers and shows that FAST channels effectively reach advertiser-friendly targets with content they seek. Of the millions of [...]

As projected at the start of 2023, Opti Digital, a leading premium advertising monetisation platform, has reported a 60% growth for the full year of 2024.  CEO Magali Quentel-Reme commented on the results: “2023 was a pivotal year for Opti Digital, [...]

News in brief: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband  South Australia Bans Junk Food Ads on Public Transport The government of South Australia has introduced a ban prohibiting junk [...]

In response to tightening privacy regulations and the increasing limitations of traditional advertising methods, NumberEight is proud to announce the launch of the first-ever ID-less solution landscape map. As the advertising industry faces growing pressure to adopt privacy-first strategies, this [...]

News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration   Skyscanner Launches Advertising Platform Skyscanner is the latest company to announce the launch of an advertising platform. With the [...]