Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry. However, while regulatory, legislative and commercial curveballs are being thrown at a rapid rate, concurrently new technological solutions are being developed to overcome such issues. In this Q&A with ExchangeWire, Marin Software co-founder and CEO Chris Lien (pictured below) discusses how machine learning has been used to optimise ad spend and measurement, as well as how this can feed into cross [...]

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While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a ‘one-size-fits-all’ approach may not be appropriate. For example, the global travel market is continuing to bloom, particularly in emerging regions, and with that comes opportunities for the ad tech industry. In this exclusive article for ExchangeWire, Max Ueno (pictured below), VP of APAC, Sojern, details the state of the travel market in the Asia-Pacific region, along with [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad spend to reach USD$520bn (£409.9bn) by 2023; 75% of consumers fail to recall brands from ads deemed “viewable” by the industry; and addressable and connected TV formats set for biggest increases in programmatic activity in 2019. Taptica International rebrand reflects video [...]

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Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies. ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer at Mozilla, on why they are imposing tracking protections by default on the Firefox browser, and how the firm aims to work with the advertising industry on user privacy. What prompted the decision to enable Enhanced Tracking Protection by default on [...]

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When it comes to the advertising industry, China has long been thought of as a ‘sleeping giant’. A huge potential market which has not yet been fully capitalised upon, due to reasons such as regulatory scrutiny and dominance of local corporations. In this article for ExchangeWire, Anna Forbes (pictured below), UK general manager at The Trade Desk, proposes five reasons why the giant has heard its alarm clock, and why the advertising industry should therefore be looking at investing more heavily [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution for programmatic video; GroupM updates 2019 worldwide advertising forecast; TripleLift announces partnership with major New Zealand publisher consortium; and DoubleVerify global study: Brand safety incidents on mobile apps increase three-fold, as ad budgets shift to mobile. Triton Digital announces acquisition of [...]

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The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key developments and trends are often discussed at the international level, it can be easy to overlook details at a more local basis, and whether they mirror, or converge from, the global norms. To that end, prior to ATS Madrid 2019, ExchangeWire speaks to a variety of industry professionals on their views on trends within the Spanish programmatic, ad tech, and martech [...]

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UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according to the Q4 2018 Advertising Association/WARC Expenditure Report. Report highlightsQ4 2018 growth totalled £6.5bn, a year-on-year increase of 5.7%. This also marked the 22nd consecutive quarter of growth. Ad spend in 2019 is predicted to increase by 4.8%, reaching an estimated total of £24.7bn. Growth is predicted to be faster in 2020, with a rate of 5.5%, taking [...]

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The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report highlightsThe majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from 2017. Smartphone advertising now represents 51% of all UK digital ad spend, up from 45% in 2017. Video is now the largest display format (£2307m), overtaking standard display banners (£1486m). Outstream/social in-feed has increased its majority in total video spend, now occupying a [...]

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It seems like every day there is a media or tech company launching a streaming service. This week was Disney’s turn. At its glitzy media launch event, Disney CEO Bob Iger and senior execs outlined the Disney+ dream. The company announced new shows and back-catalogue content that will be available on the Disney+ service. Iger also prepared the market for significant cash burn over the coming years, as the company looks to onboard 90 million customers over the next three-to-five [...]

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