Bidstack Group (LSE:BIDS), the in-game advertising group, has announced the acquisition of ad fraud prevention platform Pubguard. The move is designed to protect all of Bidstack’s gaming inventory by removing fraudulent ads and will help guarantee advertisers a brand safe [...]

Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within the complex programmatic supply chain serving countless ads across the world each second. Despite this, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: OpenX expands into Australia; Essence wins integrated media agency of record duties for ZEE5 India; Verizon Media [...]

UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach [...]

The IPA Bellwether Report of Q2 2019, released today Wednesday 17th July, has revealed overall marketing budgets in the United Kingdom have flatlined, with 0% growth observed over the next three months. Confidence in own-company financial prospects has also plummeted [...]

AdPushup, an ad revenue optimisation platform for web publishers, has announced that it is joining IAB, the largest advertising trade association in the world. The move comes on the heels of significant business growth, primarily in the US, Europe, and [...]

Rubicon Project, the global exchange for advertising, today announces the appointment of Sarah Harden, chief executive officer of Hello Sunshine, to its board of directors. Sarah brings more than two decades of experience in digital media, entertainment and direct-to-consumer video [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm [...]

Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry. However, while regulatory, legislative and commercial curveballs are being thrown at a rapid rate, concurrently new technological solutions are being [...]

While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a 'one-size-fits-all' approach may not be appropriate. For example, the global travel market is continuing to bloom, [...]