Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful to both advertisers and publishers. This typically involves low-tier inventory bought in bulk at low CPMs, and later sold to [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysians want fast, quality mobile video; AU to spend AUD$28m on ads promoting Innovation Agenda; SpotX hires [...]

China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher level of service compared to Google, which it considers its archrival. iPinYou, which last month announced it had restructured to "return" [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU ad market to grow 3% in 2016; McGarryBowen sets up HK outfit; Gravity4 buys out Australia's [...]

Many articles have been written accusing publishers of causing the rise of ad blockers due to our ‘complacent, gluttonous, and user-hostile’ approach, resulting in sites flooded with more and more disruptive formats. Brands are the only ones that can reverse [...]

The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving force. In this piece, David Clayton, managing director, True & North (pictured below) argues that getting the culture of an organisation [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ad spend climbs 33%; Kantar inks Thai TV ratings deal; Dentsu acquires Philippine media agency; [...]

86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to new research by retargeting company AdRoll. ExchangeWire spoke exclusively with Marius Smyth, MD, EMEA, AdRoll (pictured) about the evolution of [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Three Asian markets to see strong ad spend growth; APAC expenditure on audience data drops in Q3; [...]

The move towards viewability is strongly supported in Australia, but more work still needs to be done before the market can trade on viewable impressions. Interactive Advertising Bureau (IAB) Australia CEO Alice Manners explains that technological challenges, such as varying ad [...]