Paulo Cunha is Co-Founder and Director at Portugese ad tech development provider, ShiftForward. Here Cunha Discusses the ShiftForward tech development solution, its value to local European players and where it sits in the eco-system. Can you give an overview of [...]

Europe has always been the poor relation to the US in terms of ad tech. US companies have access to capital. Lots of it. You need only do a Q&A on Adexchanger.com, and you too can have [...]

Bruce Daisley is Director, YouTube & Display at Google. Here he examines the overuse of re-targeting in display buying and the reliance on "cookie bombing" to deliver perceived performance. In his book, The Big Short, about the Sub-Prime lending crisis, [...]

Martijn Eindhoven is a marketing technologist at Sanoma Digital. Here he discusses the Sanoma ad trading strategy, varying publisher approaches in Europe and the adoption of RTB on the sell-side in Europe. Can you give some overview on Sanoma's current [...]

Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan - the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk [...]

Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan - the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk about [...]

Andrew Moore is European MD of SpotXchange. Here he discusses the SpotXchange proposition in Europe, RTB in online video, and the potential of private marketplaces. Can you give an overview of the SpotXchange offering? At SpotXchange, we have created one of [...]

Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we review how sport sites are trending during the UEFA soccer season. We’ve seen an increase across the board in [...]

Ross Caveille is UK Country Manager at PulsePoint. Here he discusses the PulsePoint proposition in Europe - and how the newly merged company will differentiate itself in an increasingly competitive marketplace. Can you give an overview on the merger between [...]

Another week, another report. These Rubicon Project reports are coming thick and fast - but as ever the data provides a fascinating insight into the evolution of the display market. This week's instalment focuses on the sell-side. [...]